Primary information users
1. Ultimate users of marketing
2. determine how targets will react to alternative marketing mixes
3. evaluate success of operational marketing strategies
4. change in external environment
5. identify new target markets
6. quality of consumer services and level of satisfaction
level 1
Corporate marketing departments
level 2
ad agencies
level 3
syndicated service firms
custom or ad hoc research firms
level 4
field service firms
specialized firms
1. product or brand managers
2. new product development managers
3. other front line managers
I really try to do a lot of notes, but the knowledge were really hard for me.
So I just take few words.
Sorry about that
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