Thursday 4 December 2008

subject-based resources

I am going to study consumer studies and marketing. So what’s marketing? It’s use of the company to advertise and sell goods and services. So it means if you have a good plan to sell goods it will make you become more successful. For example McDonald.Their marketing budget has never been matched by any other single brand name. McDonald spends more than $800 million dollars every year on marketing and promotion. In 1987 McDonald began a major advertising campaign; which aimed to neutralize the junk food misconceptions about McDonalds' good food.?This marketing idea did not go far because newspapers started to write McDonald doesn't have nutritious food and people don't come to McDonald for nutrition.From this McDonald soon only offered a nutrition card rather than trying to pass their food off as nutritious. Whether it is for McDonald or Radio Shack, the majority of us do fall for the gimmick and buy not only what we came for but one another item as well. Marketing is what makes one store better than the other, so the next time you shop somewhere, ask yourself why you chose togother. So marketing was really intersting and fun if you know what's real maketing is.

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